Lets do great things together!
DAVIN@GENERIC.WORK
+353 86 308 5392
London, 2021
Create an end of year show to display the work of the students of MA Graphic Branding & Identity at LCC.
Our exhibition Blending Perspectives is an epilogue to the early conversations that were initiated during the curation of the mid-term Work in Progress Show, which were reflecting on the difference of working in digital and physical spaces.
What have been the challenges raised for design students and practitioners during this past academic year? Have these experiences influenced the way we design and what we design? How do we see ourselves and others within these blended environments? How do digital platforms affect design research? Could these be the new paradigms of our industry?
Augmented Reality (AR) technologies are used, both in space and on paper, as a provocation to bridge the physical and digital, and as an opportunity to explore the emerging tools available in the palm of our hands.
We hope you enjoy your blended time with us.
To compliment the physical space a series of AR filters were created. These are used both to showcase the students work as well as to reference the blended experience we have shared whilst learning through a pandemic.
These filters are used on Instagram and can be found on the @MAGBI_LCC Instagram page. These filters were designed by Han Yan under the art direction of Alice Galli.
Armory is a new sports brand in the fencing market with a focus on producing high quality, reliable, and long lasting equipment. In this project I create their identity.
