Benecol — Fill Your Heart Campaign

Motion assets created to support Benecol’s Fill Your Heart campaign across social, outdoor, POS, and event platforms ~ helping the team grow reach and boost engagement. I adapted visuals for roadside networks (JCDecaux, GlobalDx, AdShell) and developed on-brand motion for in-store activation and social channels.

A mix of animations produced for the campaign across social, POS and OOH channels.

Campaign graphics appeared across Dublin, adapted for JCDecaux, GlobalDx and AdShell formats.

The key visual was crafted using Good as Gold’s guidelines and blended seamlessly with Benecol’s branding.

Further graphics were developed for in‑store use to bring the product into play.

The campaign style was extended to announce progress and drum up support.