30 Year's of Benecol —Campaign

A suite of motion assets created to celebrate Benecol’s 30th anniversary across social and digital channels in the UK & Ireland. I animated campaign photography and packaging elements into cross-format motion, produced static adaptations for platforms without animation support, and extended visual assets using creative techniques for scalable use ~ including social ads and in-store display formats.

Following Campaign Concepts.

Briefed to adapt a series of photos into a motion piece in a stop motion style.

Recreating stop motion

Layers of visuals were built up to create a living scene that emulates traditional stop motion animation.

Using AI

Utilised AI to extend backgrounds, enabling use of original photos in unusual aspect ratios.

Static versions

Static versions were also developed for formats that don’t support motion.

Social Animations

A quick, fun animation designed for always‑on social advertising.

Any format is possible.

This animation was designed specifically for Spar’s checkout screens.

Bonus Animations

Additional animation created for a smaller campaign based on static key visuals.